Collection: Shnuggle

Our Story

Shnuggle was born from our own journey as parents—experiencing the joys, challenges, and precious ‘firsts’ that come with welcoming a baby. Our mission has always been simple: to create thoughtfully designed products that make life easier for parents and safer for babies.

Innovating for Families

In 2009, we launched our very first product—the world’s first hypoallergenic, wicker-less Moses basket—hand-assembling each one in our garage while our little ones slept. From those humble beginnings, our vision grew: to design smart, stylish, and practical baby essentials that support parents through the early years.

Award-Winning Design, Trusted by Parents

Today, Shnuggle is a trusted name in baby care, with a growing collection of innovative products across Sleep, Bath, and Change. Our designs have earned over 50 consumer, industry, and business awards, and—most importantly—the approval of parents worldwide.

As parents of three ourselves, we know first hand what families need. That’s why we continue to listen, learn, and create products that truly make a difference. We’re honoured to be part of so many family stories and excited to keep making life that little bit easier, one product at a time.